I’m currently working on a redesign of a client’s website featuring a sytem of icons to appear on the site and other branded communication materials.

The client is a software company whose product ties mainframes to the web, SOA, the cloud, mobile, basically anything. It’s all very complex and very technical. Therefore, the opposite approach was taken to design a system of icons to make navigating their site and understand the key concepts behind the product far more digestible and easier to understand, even for a layperson.


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